Crossing the Digital Rubicon

Season 1, Episode 4

The COVID-19 pandemic has forced companies to accelerate their digital transformation strategies to meet their customers’ needs quickly, creatively and efficiently. In this episode, we explore the concepts of the Digital Rubicon and proximity, and how Ulta is applying these lessons to how they do business. Featuring: Rob Wolcott, Co-Founder and Executive Director of The World Innovation Network (TWIN); Clinical Professor of Innovation and Entrepreneurship at the Kellogg School of Management, Northwestern University; managing partner with Clareo; and faculty member for our sister program – CEO Perspectives; and Prama Bhatt, Chief Digital Officer, Ulta; Leading Women Executives Advocate and Fellow, 2016.


Making the Case for Company-Wide Digital Revolution [4:02]
How Ulta is Crossing the Digital Rubicon [6:10]
Understanding the Concept of ‘Proximity’ [9:01]
Overcoming Obstacles and Challenging Paradigms [11:42]
Lessons Learned from Leading Women Executives [15:28]

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